How much PR did your product earn in 2022? How did that compare with your competitors’ publicity? For a successful marketing strategy in 2023, foundation matters. Earned publicity should be your cornerstone because PR helps you tell your story to the masses. Media...
Lead Generation
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Turn your blog into a stronger lead generator
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
How to improve your digital lead generation strategy
Could you be doing more to drive qualified, motivated leads? Are you using the right digital tools, and are you maximizing their capabilities with the best-possible lead generation strategy? Your website should be your most powerful owned promotional channel. Media...
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