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More marketing talent for less cost

Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...

Model your marketing according to your pricing strategy

One basic marketing concept is the four Ps of marketing: Product, Price, Place and Promotion. Your product pricing strategy must be considered before you build your ecommerce website and establish your marketing program. The real client comparisons below help...

How to market a new product

It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...

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