We’re pleased to welcome Zerorez Grand Rapids! With this new agreement, Media Relations will provide public relations services to build brand awareness for Zerorez in Grand Rapids, MI and the surrounding areas. Platinum Certified by the Carpet and Rug Institute,...
Media Relations Agency is pleased to welcome a new client, The Rainbow Movement, a nonprofit organization that promotes other organizations that do positive work. With this new agreement, Media Relations will provide nationwide public relations for a grassroots...
Media Relations Agency welcomes new client, Inid Research Lab. With this new agreement, Media Relations will guide the marketing strategy and public relations programs for Inid Research Lab’s Continual-G. Continual G is Inid Research Lab’s consumer brand. It contains...
I sent a memo to some key people in our agency asking them to recommend ways to help you make more sales as the country reopens. Their recommendations (below) are not hypothetical. These people have implemented each of these tactics hundreds, and sometimes thousands,...
“Of the thousands of ways you can promote your product, almost all of them fit neatly into one of the Promotion Mix channels. The Promotional Mix is where the rubber meets the road. It’s one thing to imagine that you have created a product your market desires; it’s...
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad...
I’ve been a publicist for decades. I’ve seen national disasters disrupt the momentum of very successful PR campaigns. Maybe not like this one, but 9/11 immediately comes to mind. I also know to avoid making rookie mistakes that could really damage our clients’...
3 ways to make sure the media will never invite you back. While some publicists make people famous, I make companies and their products famous and it’s serious business. I’ve been a product publicist with Media Relations Agency for 21 years. I’ve arranged for...
Long before he came up with the idea for Pay Per Interview Publicity our CEO, Lonny Kocina, was an artist. Still having a passion for art, he created the website Post and Paint. It brings artists and buyers together to help commission affordable custom artwork....
Unless you’re selling ventilators, hand sanitizer or comfort food, your product may not be getting much attention right now. And, if you rely on trade shows and conferences to get in front of prospects, you may be doubly concerned. It may be awhile before you can get...
