There are strong indications that brand leaders will increase their marketing budgets next year. Chances are good that your competitors are already working on their 2022 marketing plans, in hopes of getting more publicity next year, and they’re putting the finishing...
Grip an object firmly with your entire hand. All five fingers contribute to your grip strength. This is a perfect metaphor for an effective marketing system. If you’re not integrating the power of all five promotional channels, you may miss out on reaching potential...
If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
As a business professional, you should be able to distinguish between a copywriter, a content writer and a marketing content writer. Note that many agencies don’t differentiate between a content writer and a marketing content writer. But we do. After nearly 35 years...
The great holiday gift search of 2021 has already started. What have you done to boost your visibility and increase consumers’ desire for your product? Publicity can accomplish both! Reporters are already looking for holiday story ideas. There may still be time for...
Media Relations Agency celebrates our 35th anniversary next year. According to a 2020 marketing industry analysis, of the thousands of U.S. marketing agencies, only 8% have made it to this 30-39 year bracket. While that speaks volumes about our professionalism,...
Strategy is not a natural tendency of the highly creative people who work in agencies. In my opinion, nothing will kill your chances of achieving product fame faster than putting creative people on the job before your strategy is determined. To compound this problem,...
Whether you’re an entrepreneur about to launch a new product, or it’s time to refresh and refine your current marketing process, having a quick, step-by-step guide to marketing is a huge advantage. There’s nothing clearer or more practical than the six-step...
Earned media coverage is like a powerful magnet: It draws people into your sales funnel. Following best practices, you should pursue publicity when you need to reach people to either teach them about a product or to remind them about a product. The bottom line: Unless...
It’s common for journalists to receive as many as 100 pitches a week. To earn reporters’ attention and hopefully a media story, a press release should contain certain elements. As important: You should also avoid using specific words and phrases that some reporters...
