by Lonny Kocina | Sep 16, 2015 | Advice & Tips
When you visit a neighborhood store, you probably expect merchandise to be orderly and easy to find. The same holds true for websites: When customers visit a website, they expect to find what they want quickly, and they want it to look good. A well-run website is essential for successful Internet marketing. However, it takes time and energy to keep a website current and optimized. A web property manager can help you maintain your site at the standards customers expect.
by Lonny Kocina | Sep 10, 2015 | Advice & Tips
No one will get your product more news coverage than we will. How do we do it? We work harder. Why would we work harder? Because we charge per story, not by the hour.
I’ve taken more grief for selling PR by the story than you can imagine. Traditional PR firms bill by the hour, and they see our Pay Per Interview Publicity® pricing model as a threat. One guy in the old guard camp thought he could embarrass me in front of others. He tilted his head back so he could look down his nose at me and snickered, “Oh yes, aren’t you the fellows who sell publicity by the pound?” I fixed him, though. I said, “No, we’re the ones who sell it by the ton.” It got a laugh and shut him up.
by Lonny Kocina | Sep 1, 2015 | Advice & Tips
We’ve helped many companies teach the masses about their products by getting reporters to do stories about them. Some, such as BreatheRight® nasal strips, have gone on to become dominant brands. We’re different from traditional PR firms, though; our Pay Per Interview Publicity® pricing model makes our agency a bit of a renegade.
by Lonny Kocina | Aug 19, 2015 | Advice & Tips
If you are serious about using the most cost-effective, convincing methods to reach your target audience, media coverage should be a part of your marketing mix. It’s a highly efficient way to teach the masses why they should buy your product.
by Lonny Kocina | Aug 17, 2015 | Advice & Tips
There is a genius marketing strategy that is pretty much guaranteed to leave your competitors in the dust.
Most of us actively block out advertising and sales messages. That’s why we have DVRs, satellite radio and national do-not-call lists. What audiences don’t block out, they ignore. So how do you make certain that consumers listen to your message? Become the content, not the ad!
