Researchers estimate that 68 percent of online experiences start with a search query. If you want to grab more sales leads than your local competition, you need to appear at or near the top of the search engine results page. We call this achieving Best in Market....
Product marketing has become much more complicated since Media Relations Agency first launched our business 35 years ago! Today, companies use many specialized marketing skills to effectively reach and motivate people to buy. It is still possible to simplify your...
Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can...
Does it sometimes feel as if hundreds of marketing options are flying at you from all different directions? Product marketing has never been so diverse and it’s creating a lot of pressure. How can you know if you’re making the right decisions? Are you already off...
Your website may not be attracting as much traffic as it could. A few easy fixes may enable you to stop losing as many sales to your competition. Even if you’ve performed an automated scan recently, our digital marketing experts can find more ways to amp up your...
You want your product to become well known. You want people to find you first on searches, and think of you first when making buying decisions. You also want them to understand why you’re better than your competition because that leads to repeat business. Professional...
You are sacrificing sales if you sell products online and you don’t have an affiliate marketing program. Product profiles and reviews, as well as gift guides, are now affiliates’ domains. Even many earned media channels now welcome (some even insist on) affiliate...
Product marketing is more complicated than ever. If you want your new product to rise on the ladder of fame, you must use a variety of specialized marketing skills. I’m guessing you don’t have unlimited time and budget. Hiring a fully integrated agency, with 35 years...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
We love this marketing goal for 2023: Be so successful with your marketing tactics that your competitors will be scratching their heads, wondering how you did it! Take the lead by capitalizing on what’s trending for 2023 plus successful marketing methods from 2022....
