Each year, agencies come out with an ambitious list of marketing trend predictions. But let’s be realistic. You probably don’t have an unlimited budget. Instead, you need to be more strategic about how your dollars are spent. Media Relations Agency believes in using...
Launch your business into the new year by seizing fresh opportunities! Imagine what might happen if your story was pitched to hundreds of media outlets in a three-month window of time? We make it easy for you to have PR in place with our intensive media blitz! If you...
The marketing environment is constantly changing. Is your marketing plan keeping up with those changes? Here are some elements that should be evaluated for 2025. Plus, we’re revealing how you can get our popular 10% bonus offer for an even more impactful campaign....
Right now, many businesses are just focused on getting through December. After the holidays, there will be plenty of time to focus on Q1 marketing, right? That kind of thinking may be giving your competition an unnecessary head start. If you act now, there’s still...
2025 will be here before you know it. If you need to spend the rest of your marketing budget so you can get the same or bigger budget next year, or if you need to show more results, keep reading. Our strategic marketing tactics can demonstrate that you’ve been smart...
New clients often wonder why our Strategically Aimed Marketing (SAM 6®) onboarding process begins with such a strong emphasis on basic marketing details. It’s no secret that when agencies don’t give this step the attention it deserves, the result can be costly PR...
Successful businesses document their companies’ stories in writing so they can react quickly to media requests and other promotional opportunities. I know for certain that having a current, well-written company story — ready to go on a moment’s notice — can make the...
Here’s what you must know about getting your product into the 2024 holiday gift guides and media stories: The media’s long lead times will work against you if you wait too long. Many sought-after media outlets will finalize their stories by September, and there’s a...
Product publicity can give you a sales edge, whether you sell to the trade or you are a consumer-facing company. Of course, that advantage isn’t automatic. To gain trust — and more leads — you’ve got to be strategic. Here are some common publicity tactics that may be...
Be careful about pigeonholing back-to-school PR. After 35+ years of arranging product PR, we know that back-to-school media coverage isn’t limited to products targeting students. Reporters and producers are always searching for fresh story angles. They may be very...
