This year, marketing has felt a bit like a high-speed roller coaster: AI everywhere, attention spans shrinking and consumers demanding better brand experiences. If you survived so far, congratulations! But if you’re worried about next year, better buckle up. That’s...
How much should you invest in your 2026 marketing? The benchmark for marketing spends is 5-15% of your total revenue. Will your brand keep pace or be left behind? From now through November 26, 2025, Media Relations Agency is giving 10% in bonus marketing dollars on...
Before you relax into that soft flannel, pour the first mug of cider or watch your favorite football team, there’s one thing you absolutely can’t afford to postpone: your holiday marketing. Yes, the holiday season is just around the corner. It’s the most competitive...
This fall, consumers will be resetting routines, and seeking fresh ways to stay healthy and energized. Media coverage is one of the most impactful ways to boost awareness, build trust and win attention during this pivotal season. But to capture the interest of...
National Dog Day, celebrated annually on August 26, is your opportunity to fetch more attention for your brand. Our proven PR strategies can help pet wellness brands such as yours tap into the love, loyalty and spending power of millions of devoted dog parents this...
The conversation around women’s healthy aging is going mainstream, and smart brands are leading the charge. This market is too large — and too loud — to ignore. So the real question isn’t, “Should I invest in PR?” It’s, “Will my brand set the pace in its category or...
In today’s saturated natural beauty space, it’s not enough to be clean, sustainable or ethical. You need a fully integrated PR campaign so your mission reaches the people who care most about the types of products you offer. Your brand was built with intention. Your PR...
People are increasingly turning to AI tools such as ChatGPT for search, research and recommendations. Between February and May 2025, ChatGPT’s weekly users jumped 25%, now exceeding 500 million. Meanwhile, Google searches via Safari declined for the first time, driven...
Whether you're proudly manufacturing on U.S. soil or you’re a supplier/retailer ready to enter the U.S. market for the first time, success demands more than great products. It requires sharp positioning and PR strategies to break through the clutter, plus messaging...
Consumers increasingly seek products that align with their values and lifestyles, and the media is zeroing in on the rising demand for health-conscious, sustainable beauty products. With the recent buzz from media outlets, influencer trends and brand successes,...
