A few days ago, I had the pleasure of speaking at the Encourage Her Network’s Signature Luncheon about how to get noticed in the media. I jumped at this opportunity to tell women business professionals that publicity is a cost-effective way to keep their products...
Most of the marketing managers we work with put in long hours. They love what they do but their schedules are always tight. Many of them turn to us when they need fresh content and don’t have the time or resources to create it themselves. If you can relate to this,...
I began as a commercial artist and was quickly promoted to marketing director at a company with sales in the hundreds of millions. That was back when people could still smoke in the office and no one had a computer on their desk
As Valentine’s Day approaches, take advantage of an often overlooked way to reach consumers: Use media coverage to promote your products. We’re now making it even more affordable to turn you product into the media darling. During the first 14 days of February, you...
I’ll show you the techniques I use to help our clients motivate their current customers, attract more followers and drive hundreds of thousands of dollars of sales.
An often-overlooked benefit of publicity is the credibility it builds. Think about your own reaction when you see a product or service discussed in media stories: If the product interests you, you are probably more likely to run a quick internet search to learn more about it because you know media coverage is carefully vetted.
You can improve the effectiveness of your social media marketing in the new year without gluing yourself to the keyboard. Here are steps you can take that will help you work smarter, not harder in 2017. Pin these social media resolutions to your idea board now, and revisit them often. Unlike most New Year’s resolutions, these are easy to keep.
It’s ok if writing isn’t your thing. That doesn’t have to stop you from succeeding. Historians say that Winston Churchill and Benjamin Franklin were notoriously poor spellers, for example. We’re available to edit what you’ve started and transform it into Media-Grade Content®.
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
If a reporter called you today and said they heard good things about your product and wanted to write a story about it, how would you feel? Now what if this happened every week? What if reporters and editors from newspapers, magazines, TV and radio networks were...
