How would you define a practical marketing book? One that is applicable to all businesses? One that is easy to understand and apply to your specific situation? One that helps you make wise use of your marketing budget? One that helps you define strategies for growing...
As a full-service, hybrid agency, Media Relations often uses multiple tactics to tell our clients’ stories. In fact, many of our most successful campaigns are a result of combining traditional publicity with other tactics, such as digital advertising, social media and...
Last week Forbes published a nice article about my book, The CEO's Guide to Marketing; The book every marketer should read before their boss does. I believe it’s the most helpful marketing book ever written. Since it was published six months ago, it has consistently...
Content marketing requires skills that may have nothing to do with your core business. But you’re always going to have content that needs to be written or refreshed. Maybe there’s a looming deadline for your next newsletter. Or, perhaps you just have projects that...
Rising stars … celebrities … superstars. These aren’t just people who walk red carpets. Your product or service may also fit into these categories. And just like any good publicist, Media Relations knows how to leverage your best assets – plus our skills and contacts...
Many PR “experts” claim there’s no way to guarantee media coverage. Media Relations has been proving them wrong for 30 years. Media coverage is a convincing, low-cost way to teach massive audiences about your product. And our Pay Per Interview Publicity gives you PR...
Mass marketing is not about blasting a message to as many people as possible and hoping for good results. We help our clients choose the best marketing channels to get the right message to the right people, at the right time. It’s all laid neatly laid out in the...
Our office motto is Keep it Simple. Not coincidentally, Lonny Kocina’s marketing book, “The CEO’s Guide to Marketing”, is about simplifying marketing by bringing order and clarity to the process. His book describes the six steps (called Strategically Aimed Marketing,...
A strong writer can be incredibly valuable to your marketing and sales team. Quality content writing is focused on consistently attracting your target audience and driving them to take profitable actions. That’s why companies need writers who follow Media-Grade...
Members of the Business Network of Southwest Florida gathered to hear CEO Lonny Kocina speak about the SAM 6® marketing process outlined in his best-selling book, “The CEO’s Guide to Marketing.” The CEO’s Guide to Marketing has been on Amazon’s best-seller list since...
