Reporters and producers have tough jobs. They’ve got to deliver a constant stream of credible, interesting and relevant content to their audiences. They’re competing with social media for their audiences’ attention. And they have people pitching one story idea after...
How can you get your company’s story in the news? As important: How can you guarantee that if you hire a PR agency, the investment will result in media coverage? Some agencies get paid to try. Media Relations gets paid for results. It’s the smart way to buy media...
This interview with CEO Lonny Kocina, published on Critical Mention’s blog, came about in part because the reporter had listened to his interview on Forbes Books Radio and wanted to know more about “The CEO’s Guide to Marketing” and the SAM 6® six-step marketing...
We thrive on telling your company’s story and getting you quoted in major news outlets. We also want to help you build your reputation so that you become an even more influential and respected industry leader. Becoming a credible authority doesn’t happen by chance....
As Media Relations Agency CEO Lonny Kocina listened to Memphis radio show KWAM in preparation for his live interview, it was clear that host Marybeth Conley and her guests were having a fun on-air conversation. “They were joking around, so I just went with that...
If you don’t act quickly, your leisurely summer may cost you year-end sales and sales to kick off the new year! Media Relations Agency publicists are currently helping our clients gain important fourth-quarter and 2019 first-quarter exposure by arranging for their...
An internet search for a good step-by-step marketing guide yields millions of confusing results. One site even recommends that you begin by reading 40 different books! Perhaps this is why “The CEO’s Guide to Marketing” has remained an Amazon best seller since its...
Too many people are hung up on trying to figure out the differences between a copywriter and a content writer. Which one writes to inform? Which one writes to persuade? It seems no one can agree on the distinctions. The good news is that by hiring a writer who can...
The consumer buying market isn’t the same as it was five years ago. Your website shouldn’t be the same either. Even if your business hasn’t changed, customer expectations about how a website should look and function have changed. The Media Relations team uses several...
Negotiating business contracts can be complicated. Navigating regulatory issues can be complicated. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful. A...
