We hear this question a lot: “I’ve got $25,000 (or $100,000) allocated for 2021 trade shows. With cancellations again this year, what’s the best way to use this budget?” Strategically orchestrated publicity can reach the masses, including many of those who would have...
If 2020 taught us anything, it’s that businesses must be nimble. The way you interact with customers and prospects has probably changed. Your content now has an even more direct impact on your bottom line. Professional writers who understand the marketing process can...
You have all heard it. Find your tribe! There is power in helping lift each other up. The key is to find that tribe where shared passions meet shared attributes to strive! Woman-owned businesses are growing at a faster annual rate than all businesses. Now is the right...
A brand’s reputation is built in two ways: What you tell people about it and what people experience once they try it. Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions. You need more publicity in 2021...
Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can...
We’re days away from 2021. Is your marketing engine refueled with strategic, onpoint and creative ideas? When you are ready to step on the gas, will your campaign sputter to a start or give out a resounding roar? After nearly three years, Strategically Aimed...
We pray that this Christmas brings more peace and joy into your life now and into the New Year. Keep faith, hope and love in your heart. And remember, there is no greater gift than the gift of love. A joyful heart is good medicine. Psalm 17:22...
What just happened?! Running a marketing agency in 2020 required a cohesive team, ingenuity, agility and a whole lot of spunk! As we look back on the last 12 months, we’re giving each other socially distant high fives. We’re going remote? Easy peasy. We started the...
January begins a season of fresh starts. Many of us consider where we want to make improvements ranging from our health and fitness to our appearance, finances and lifestyle. That’s why the media is craving “new year/new you” stories right now. If you are ready for a...
Do you want to get more results out of your 2021 budget? We’ve got a hot deal to give you a sales edge well into 2021. Between now and December 31, 2020 you can receive 10% in bonus dollars applied to any new contract you sign with the Media Relations Agency greater...
