In professional journalism, to “bury the lead” means failure to emphasize the most intriguing part of a story. In content marketing, it equates to not drawing attention to information that will pull on people’s emotions and cause them to act. Media Relations Agency...
You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant. Every business should have...
It’s always energizing for us to welcome a new client to Media Relations Agency. We will cover a lot of ground in the first few weeks to ensure that your campaign is on point, and that we’re making the best use of your budget as well as our team’s capabilities. When...
Our clients love being able to post new website content themselves. It’s a huge timesaver. That’s one of the reasons Media Relations Agency builds our clients’ websites on easy-to-use WordPress. With this platform, you can update content, post blogs and make many...
Stepping up your digital advertising may be confusing. Perhaps you’re not familiar with all the terms and acronyms such as CPC, SERP, CRO and CPA. Or maybe the pages of data give you unpleasant flashbacks from high school algebra. If all the numbers and options are...
Demand for Media Relations Agency’s video production services is increasing. This is indicative of an industry-wide trend. In a 2021 Content Marketing Institute survey, 83% of marketers reported videos have become more important. Here are four things you should know...
Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do...
Press releases have been around since 1906. With the popularity of digital media, have they outlived their usefulness? Successful marketers still use press releases. They’re just written and used differently than they were even a few decades ago. Here are some things...
Every day, most journalists sift through hundreds of emails pitching story ideas. Only a small percentage of those emails are even opened. Fewer still get a response. Media Relations Agency’s Pay Per Interview® model guarantees media placements for your budget. We...
The U.S. was reported to be the world’s fastest growing digital advertising market in 2021. I’m not surprised by this because we’ve witnessed this uptick in demand at Media Relations Agency. Digital advertising has become an invaluable marketing tool. But is it...
