Our marketing environment has changed drastically. And that means your marketing tactics for the year may need to follow suit. Here are three ways social distancing is affecting your customers, and what you can do about each of them. Spoiler alert: Your website and...
If you’re not getting the response you want from your online marketing program, it’s time for a check up. A few strategic tweaks can boost its performance. Here’s a checklist to get you started: Identify success. Clarify the reason for your website. Some sites are...
You want your business to grow. So do we. And we understand that you may not have the resources, or even the need, to build the website of your dreams today. We get that. In fact, we consider it our job to build a website that grows with you and your company. We’re a...
Lately, marketing tactics have gotten a lot more complicated. I am constantly focused on every aspect of online marketing from […]
I got a request to show some samples of how you can set up content chains around your daily activities. […]
We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites […]
Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )
With our MarketSmart system, we have tried limit the number of platforms my team specializes in to maximize the value of our staff’s time to our clients. Our primary focus is on the toolsets which carry our customers messages such as websites, social media, email marketing and app development. Check out this list of cart options we are currently exploring, which would you like to know more about?
I’m often asked why we choose WordPress as the publishing platform for our PowerSites. WordPress is great because it allows […]
How often do you want to update your Web site? I tried to buy something the other day and was told it was no longer available and "should have been taken off months ago." It's important to keep your site current. For those areas of your site that change frequently,...
