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We’re looking for pet wellness product innovators

by | May 9, 2025 | Media Coverage, Publicity

Dog being fed a wellness supplement with human hand

This year’s pet industry events are delivering one clear message: The pet wellness market is on fire! Record numbers of exhibitors, attendees and new products prove that momentum in this space is building fast.

There are PR opportunities for feel-good, science-backed, pet-focused stories. Media Relations Agency can help innovative pet wellness brands break through the noise with impactful publicity campaigns.

We’re currently looking for companies driving this market forward. If you represent a science-backed ingredient or finished product in any of the following high-growth categories, we want to hear from you:

  • Gut Health and Probiotics: Supplements, prebiotic-enriched treats and fermented foods. Probiotic supplements are growing faster than general pet supplements.
  • Functional Pet Foods & Treats: Products offering benefits like joint support, skin health, and calming effects. Think turmeric, glucosamine, omega-3s, and freeze-dried or limited-ingredient formulations.
  • Personalized Nutrition: DNA-based, microbiome-driven supplements, subscription boxes, home testing kits and nutrition apps.
  • Aging & Mobility Support: Glucosamine, MSM, collagen, and omega-3s for pets facing arthritis, cognitive decline or reduced mobility.
  • Skin, Coat & Allergy Solutions: Omega fatty acid supplements, hypoallergenic treats and botanicals such as quercetin or turmeric.

Mental Health & Calming Aids: L-theanine, melatonin, chamomile, valerian root …all are increasingly popular for separation anxiety, noise sensitivity and travel-related stress.

Publicity is the gateway to awareness, desire and demand. With the right PR strategy, we can help you capture attention, build credibility and secure your position in this thriving industry.

Whether you’re launching a product, entering a new category or refining your brand voice, now is the time to act. Call us at 952-697-5269 or click here to start a conversation.

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Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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