Product publicity is the “old wooden mousetrap” of marketing—cheap and effective. This being said, it’s discouraging that this promotional channel is as underutilized as it is. But the way most firms sell publicity contributes to why this tried-and-true money maker is...
I'm not in business to please other PR firms. I'm in business to help other businesses sell more of their products. PR firms don't have the best reputation. I've never met a CEO who thinks much of them. I remember one telling me, "I don't know what our PR firm does...
When your website visitors click on your “in the news” tab, are the stories few and far between? If you are embarrassed by how little media coverage you get, your visitors aren’t impressed either. It sends a signal that maybe your products aren’t as great as your...
Journalism in America deserves its share of criticism but despite the media’s faults, they have a good side and my company sees it every day. Over the last two decades our publicists have set up tens of thousands of stories with countless reporters and producers. When...
I’d like to share a marketing tactic that has worked well for us. You may be able to use it in your business too. We have started offering classes that relate to our services. We call the program MarketSmart Academy and currently offer about 10 different classes. As I...
Okay, maybe it’s not stunning but it may be a revelation to you. Some marketers have told me that the following few paragraphs are the most insightful they have ever read about why their PR efforts have failed … You’d think given the promotional power of the media...
We live in an information-hungry society. If you haven’t marketed your company on Twitter in the last few hours, or added new content to your website this week, your content may be considered stale. The tremendous need for quick, dynamic content is a fact of life for...
How long do you think reporters have been working on all of those holiday buying guides that you’ve been seeing since November? You might be shocked to discover that most of last month’s “hot new gift items” were pitched to the media last spring or summer. If you want...
The media produce millions of stories on a regular basis and if your company is like most, you are in none of them. That’s a huge marketing mistake. I’m half way through Steve Jobs’ biography. Like every other historical account of his company’s assent, the biography...
Every four years, marketers compete for media space with presidential candidates. This year will be no different. Faced with a choice, reporters will often choose a timely election story over a product news story. Fortunately, there are ways around this. Our...
