MarketSmart Newsletters

Have you ever had a humiliating moment? It’s a sick feeling looking over a hundred smart business people, knowing you are about to make a fool of yourself.

Celebrities are keenly aware of the value of media coverage. Much more so than business people. Celebrities will go to great lengths to get publicity.

At Media Relations Inc., we’ve dared to to rethink the way publicity is sold. Instead of charging by the hour, we charge by the story.

A clever way to fill your social media stream with high-quality content is to use media coverage and then repurpose those stories as digital content.

I found these answers to “how many new products fail?” using a quick Google search: According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail. 30,000 new consumer products are...

What is the best way to market a new product? That question can be answered in one word: Publicity. And why does publicity work so well when launching a new product? Three words: reach and teach. And two other words: it’s cheap. Let’s back that up with marketing...

There’s not much in life that’s better than hearing a good story. Examples of storytelling are all around us: sitcoms, Easter dinner, Friday night at the bar, a Sunday morning sermon, the new James Patterson thriller. Everywhere you turn, stories are being told. Lots...

Clients come to us because they know positive media stories increase sales. They trust us because we believe our clients should always get publicity for their money. Check out our latest print ad for details.   Contact us for a free consultation online or call Heather...

It’s good to use a combination of all five promotional mix channels: Advertising, Media Coverage, Website, Social Media and Personal Selling. I know we now have more data than we’ve ever had in the past, and that’s great. But don’t get so wound up in data that you miss opportunities to use channels whose value lies in their ability to persuade the masses

Most CEOs think their companies and products are best-kept secrets. They feel that if everyone just knew how great their companies and products were, everybody would buy. Extensive media coverage closes the gap between people not knowing about your products and...