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Consumers increasingly seek products that align with their values and lifestyles, and the media is zeroing in on the rising demand for health-conscious, sustainable beauty products. With the recent buzz from media outlets, influencer trends and brand successes,...
If you’re not getting the response you want from your online marketing program, it’s time for a check up. A few strategic tweaks can boost its performance. Here’s a checklist to get you started: Identify success. Clarify the reason for your website. Some sites are...
While summer vacation may be just getting started, the media — and your competitors — are already thinking about back-to-school. If your brand touches the lives of students, parents or educators in any way, now is the time to plan your PR strategy. Starting early...