Keep your marketing nimble

Marketing campaigns are rarely static and predictable. Curve balls are common. Fortunately, these are usually fantastic promotional opportunities. It may be a sleeper product starts to take off, and suddenly there’s an urgent need for a landing page. Or, it could be an urgent media request for an infographic to run with a feature article. For a marketing agency to pull these off with seamless precision, it takes good processes and lots of experience. 

As a full-service hybrid agency focused exclusively on product promotions, Media Relations Agency can react nimbly to just about any situation. Our in-house team can design, strategize, develop and execute every element of a product marketing campaign. This saves you from having to secure outside talent and familiarize them with the intricacies of your marketing campaign. There’s no scrambling to take advantage of an opportunity.

There are many other efficiencies and advantages to becoming a Media Relations client because of how we’re structured. For example: 

  • We work with you from your master steering document. We follow our six-step SAM 6® marketing process. As part of Step 2, we’ll gather your code sheet information which serves as the unique framework for your campaign. Everyone works from the same document which clearly describes your product, vision, mission, market, key messages, positioning and brand statement. This becomes especially useful when something unexpected is added to the task list.   
  • A fully integrated campaign runs more efficiently. Do you need a new explainer video? A newsletter and blog written about that article that ran in USA Today? Once you’re a client, we’ll already be knowledgeable about your campaign and can respond quickly. We just fold these familiar tasks into our daily routines. From your perspective, the work is seamless. 

Fully integrated marketing promotions today, versus 20 years ago, take a larger team of people with a variety of very specialized skills. While some creative tasks can be handled by your internal staff, most companies job out part of the work. For example, you may have an excellent graphic designer on staff but not a copywriter or publicist.

As a Media Relations Agency client, you have access to: 

  • Experienced publicists 
  • Website talent: SEO specialists, social media managers, content strategists, UX designers, digital advertising experts and email marketing specialists. 
  • Content marketing writers 
  • Messengers, key opinion leaders, innovators/influencers
  • Graphic artists, photographers and videographers  

Becoming a Media Relations Agency client means we’re here to help whenever you see a gap in your marketing campaign, or an unanticipated need arises. Is it time to do a thorough campaign review and refresh? Call 952-697-5269 to schedule a conversation or use our Contact Us form. We’re here for you!

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She currently serves as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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