Graphic Designer 2.0: Why your graphic designer needs marketing chops

I’m a graphic designer. And I’m also a marketer. Everyone here at Media Relations Agency is well versed in marketing techniques and philosophies. It’s part of our culture. Each and every staff member, regardless of our title or job duties, has to understand marketing principles. Yes, there’s even a test. This common knowledge is one reason why our clients enjoy working with us. We don’t just create content that sounds pleasing. We make graphics which help tell their stories beautifully.

After first joining Media Relations, I already felt miles ahead of my peers because of this continuing education. Let me explain one way this knowledge makes our design team more strategic than your average freelance graphic designer.

Before starting the project, we consider the communication process.

graphic designer

People’s unique ideas and experiences can affect how they perceive a message. For example, college students may think the word “inexpensive” means “affordable” while wealthy executives may infer that “inexpensive” means “flimsy”. As designers, we anticipate how the receiver will decode our graphics. To a college student, a child in a graphic may make them think of younger siblings or being a carefree kid again.  An older executive may think of grandchildren and leaving a legacy.

A good image helps each viewer decode a message in exactly the way we intend. We sometimes use rotating images to help the viewer decode the message clearly. Or, we may suggest a white board explainer video.

People process visuals much faster than they process text. It’s critical that graphics get attention and help tell the right story. You can’t afford to have a graphic that detracts from your messaging which is why your next graphic designer needs to have marketing chops.

Graphic design can be more influencing than copy. It needs to pair nicely with your content. If consumers receive conflicting messages, they may be confused about what you offer. When you ask us to create graphic design, you receive more than images; you receive good marketing.

Try us out on a project. Just give us a call at 952-697-5269 or complete the form below. You’ll see that our team delivers graphics that are a cut above the rest.

Written by Katie Hanson

Katie gathers inspiration and keeps up with design trends by going online. “I am driven by my desire to learn more about web and graphic design, and by the high standards for quality work that I set for myself. Plus, I enjoy bringing new ideas to our team!”

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