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Increase sales leads by blogging for business

by | Feb 9, 2023 | Advice & Tips, Brand Awareness, Content, Lead Generation

Woman looking at her laptop working on blogging for business

Companies that blog produce an average of 67% more sales leads than those that don’t. Blogs can increase web traffic and brand awareness, and enhance customer experience. When you’re blogging for business, strategy is crucial. How often you blog and what you write can directly impact their ROI. Media Relations Agency’s content marketing team will use the right strategies to increase site visitors, educate them about products and give them compelling reasons to buy.

Blogs are hard-working business tools  

There are many good reasons why blogging is one of the most common content marketing strategies for businesses. Among them:  

  • Higher ROI: Blogs keep people on websites longer, which can often equate to higher sales. Statistics show that businesses that include blogs as part of their marketing strategy see 13 times the ROI than businesses that don’t. Source: Semrush
  • More sales leads: If your site visits are staying constant and not increasing, you may only be reaching people already familiar with your product/business. That’s preaching to the choir! Companies that blog get 55% more website visitors. Source: HubSpot. If they blog once or twice a month they have 67% more sales opportunities than companies that do not blog. Source: InsideView
  • Blogs shorten the sales cycle. Blogs increase brand awareness and educate buyers. 
  • Better customer relationships. As many as 60% of consumers feel more positive about a company after reading custom content on its site. Source: Content Plus
  • Scalability. Businesses of every size can benefit from blogging. 

The most high-performing blogs tend to be longer and include more backlinks. Get even more eyes on your blogs by pairing them with digital advertising and email marketing

Why some blogs fail 

This isn’t a sprint. It’s a commitment. It takes time to build ROI from blogging. I’ve seen it described as compounding, much like compounding interest can increase your retirement savings balance. 

Marketing software giant HubSpot explains the top reasons why companies may not get the full value from blogging. “Bloggers fail because they don’t realize that blogging is a business that requires effort, time and attention. Some bloggers fail because they don’t research their audience, they don’t tailor their content accordingly, they blog inconsistently, they don’t use SEO best practices, or they don’t promote their content.”

What Media Relations Agency offers you 

We can free up your time so you can focus on other parts of your business. 

Our content marketing team, which includes writers, SEO and other digital marketing specialists, will help you identify the right topics and keywords, and to maintain a consistent blogging schedule. By applying our Media-Grade Content® method, we will write quality content that resonates with the people most likely to buy your product. 

Our team also has the skills to optimize content for even greater visibility and implement even more proven tactics to draw more attention to your blog and your website.

Start by using this form or calling 952-697-5269 to ask us for our free blog audit. We will conduct a 5-point assessment of your blog then schedule a call with our Editor-in-Chief to review our results and recommendations, and answer any questions you may have about blogging for business. 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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