The six content marketing strategy pillars

A content marketing strategy is the consistent use of highly engaging, high-value content to establish your expertise, and ensure your product is top of mind when it’s time for consumers to make a purchase decision. A strategy is essential whether your focus is on digital marketing, publicity or a fully integrated marketing campaign. 

Here’s the obstacle: Marketers can’t even agree on how to build an effective content marketing strategy. Some say there are four components/pillars. Others say five. Still others list eight. 

When you keep things simple, processes are much easier to implement. Media Relations Agency’s content marketing strategy is woven into our six-step Strategically Aimed Marketing process (SAM® 6). When our clients’ campaigns change — which is inevitable —  their content marketing strategies automatically adjust.  

Our six content marketing strategy pillars 

While some agencies create content marketing strategies based on what’s trending or the latest technology, Media Relations Agency bases our pillars on basic marketing concepts and principles. These rock-solid concepts never change over time.  

  1. Code sheets: Our code sheets are the framework around which our clients’ promotional messages are built. They document everything that is important to communicate about clients’ companies and products. These include how a product is positioned in the minds of consumers compared with the competition.
  2. Target audience profile(s): It’s not uncommon for clients to tell us, “Everyone needs our product.” While that may be true, our content is written to resonate with those who are most likely to buy. 
  3. Measurable campaign goals: These vary. Some of the most common goals include building followers, selling more products amd/or building their reputations as industry thought leaders. 
  4. Content calendar: Our calendars help our clients deliver a constant and maximum flow of on-point promotional messages. We teach them how to time the rotation of promotional messages for their company, products, primary message themes, positioning and channels. 
  5. Media-Grade Content®: Stories written by highly respected media outlets tend to be perceived as highly credible. Unique to Media Relations Agency, Media-Grade Content is marketing content written from the traditional media’s perspective. It assures our clients that everything we write is substantive, of interest to their target audience and positions them as trusted resources.  
  6. Content analysis: We routinely assess which content is performing the best and how we can build on that success. 

A content marketing strategy should touch every element of a well-constructed marketing campaign. It ensures your messaging is clear, on point and delivered to the right audience. We can help make that happen. Call us at 952-697-5269 or use this form to get started.  

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

WordPress Video Lightbox Plugin

Pin It on Pinterest