How to get publicity for your product

If you’re asking, “How do I get publicity for my product”, be aware that many agencies play it safe when creating a proposal. They emphasize what they know they can deliver. Since earning publicity requires managing many variables, they may be reluctant to promise too much. Media Relations Agency flips that! We start with the toughest job: the earned media.

Mastering the promotional channels 

To easily remember the four promotional channels, use the acronym ESOP: 

Some agencies focus on the owned and paid channels because they are more easily controlled. They can guarantee deliverables. They may only add a little earned media into their proposals because that’s an unknown. Maybe they aren’t sure if the media will even like the stories.

Media Relations Agency is confident enough to guarantee media stories. Earning publicity has been our primary expertise for more than 30 years. We pioneered the Pay Per Interview® which guarantees our clients always get media coverage for their money. We take on the risk. Our clients aren’t paying us just to try. When you are performance-based, you learn quickly how to get desired results. 

We have many things in our favor. Among them: 

  • Strategically Aimed Marketing (SAM 6®): Our six-step process ensures that everything we produce is on point with our clients’ marketing goals. 
  • Our writers produce impactful Media Grade Content® which passes the media’s stringent litmus test for quality. 
  • Our extremely experienced publicists have spent their careers nurturing relationships with reporters and producers. They understand how to tell our clients’ stories through the media. 

When you lead with the toughest job in marketing, everything else benefits 

We apply what we’ve learned from our decades of media interactions to make the paid portions of our clients’ fully integrated campaigns even better. 

Why is this essential? 

Reporters and producers are experts at reaching target audiences with compelling, relevant information. They know how to get people to pay attention. Since we know how to get the media interested in a story because it’s well suited to their audiences, we also know how to use those same skills to reach out to those audiences directly. 

Businesses come to Media Relations Agency when they need a fully integrated campaign, where every element supports the other and everything is on point with messaging.  Talk with us about getting publicity for your product. Call us at 952-697-5269 or complete this form

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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