You like to write. You know your product better than anyone. So why is it so tough to finish writing your marketing content? Every day, we write Media Grade Content® used to secure media coverage. Our writers also help clients maintain active digital marketing programs. Our team is hard-wired to churn out large volumes of persuasive stories. We’re happy to share our favorite time-saving shortcuts.
- Be strategic. Write with a specific goal and audience in mind. Know your media type. Web content, for example, is different than print content. Web readers hunt and scan. Print readers are more likely to absorb. And if your audience is broadcast producers, you’ll need to catch their attention with the headline and first sentence. Hint: Use a SAM6 code sheet to organize your strategy.
- Be clear. Brevity matters. Use short words, sentences and paragraphs. Avoid jargon and industry acronyms. Make every word count. Use lists and subheads to reduce wordiness.
- Be realistic. Let’s be brutally honest. If writing isn’t your only responsibility, it can be a deceptively difficult marketing task. It can be challenging to achieve the right tone and flow for your audience. When deadlines slip, and your content is growing stale, it may be time to ask for help.
Take a vacation from the frustration
It’s flattering when marketing managers refer to our writers as extensions of their own departments. We work hard to earn that respect. Your schedule isn’t getting any less busy. We can absorb some of those time-consuming writing projects, make you look good to your colleagues and boss, and (sorry) free you up to attend yet another meeting.
If you are having trouble keeping up with your writing, use our writers. Not all marketing content can be delegated, but a lot can. More and more companies are relying on us to keep their messages flowing.
Learn how easy it is to work with us by completing this form or calling 952-697-5269. Be sure to ask about our affordable content package.
