We take the risk with Pay Per Interview media coverage

What really makes people want to buy a product or service? When a person hears from influential friends or the media that a product is worth trying, they are much more likely to actually give it a shot. So how do you get the media talking about your product? Media coverage. Media Relations Agency can help you get started with our Pay Per Interview pricing model. It’s the safest way there is to get media coverage for your company or product.

Control versus influence

To understand how influence works, you need to know that there are control channels and influence channels. The main control channel is advertising. When you place ads, you have total control over them. You decide what they say, what they show and where they appear. You pay for them. But consumers know you’re doing this. They know your ads are carefully calculated to have a certain effect.

The influence channels, on the other hand, are not so simple. Publicity, or media coverage, is not an easy, “just because I want it I can have it” channel. It’s an opportunity to serve the media and your audience, and enjoy the result: your product being tactfully included in media stories, in a manner that resonates with your market.

It’s exciting to help people understand publicity. Once they see how it can help them, their next question is often, how do they get started?

Pay Per Interview Pricing

We’ll relentlessly contact the press to arrange your stories. By making hundreds of calls to the media every day for 30 years, we have built a huge proprietary database of media contacts. By hiring us, you get access to our network of reporters and producers.

Here’s the thing: With our Pay Per Interview pricing model, we charge per media story we arrange, not by the hours we spend talking to the media. We pioneered this concept 30 years ago. Our clients love the accountability. You always get media coverage for your money. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost.

Influence is about building trust and credibility. It’s about showing that you have solutions. And that’s what media coverage does. Give us a call at 952-697-5269 or fill out our online form for our free publicity estimate.

 

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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