How to keep your customers thinking about you

Consumers need to know about you before they can buy your product. One of the best ways to stay top-of-mind is media coverage. Snagging the media’s attention can be easier for new and trending items – I’m sure you heard about the latest iPhone – but it’s not off-limits for established products. You just need to find your newsworthy angle and present it to the right outplet at the right time. That’s what we do at Media Relations Agency. Our experienced team works to keeps your product, regardless of its quantity of high-tech features, in front of prospective buyers.

Here’s a great example of our work with an established product. We recently finished a back-to-school campaign for Great Clips hair salons that generated media coverage in several markets across the country. Our team of strategists, writers and publicists focused on how Great Clips’ on-trend haircuts can help simplify a busy fall. For example, we had Great Clips stylists demonstrating back-to-school hair styles that even dads can do on this Colorado Springs FOX morning show.

Watch the TV segment here.

This media coverage successfully kept Great Clips on the minds of local consumers. Filmed on location, it showed viewers what to expect at the salon and also introduced them to a friendly local stylist. It also shared an important message that differentiates a Great Clips haircut from the competitors: This cut will be easy to maintain. That’s welcome news for moms and kids as they transition into their busy school routine.

Not every agency can regularly attract sales-boosting coverage such as this. It takes a team experienced with developing newsworthy stories. We’ve been doing this for more than 30 years. In fact, we’re known internationally for our Media-grade Content. It also takes a team of dedicated publicists who are willing to do the hard work of individually securing these placements. There are no automated shortcuts here.

Despite this personal touch, the media coverage we arrange for our clients is surprisingly affordable. It’s often much less than a comparable paid ad. Find out for yourself by requesting a free no-obligation consultation.

Simply let us know why and when you want your customers to think about you. We’ll respond with how much coverage we predict we can arrange for you and how much it will cost. And as our clients know, we’re serious about getting you the media spotlight. You see, with our Pay Per Interview model, we don’t get paid unless we earn you media coverage. This video explains more about this.

Written by Krista Wignall

Krista is a former TV news producer, so she’s a natural at working with the media. She’s also creative and persistent. When she’s got a good story that needs to be told, she won’t give up until she’s made it happen.

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