Does AI know who you are? You may be surprised by how much more you can achieve by applying our Strategically Aimed Marketing process to your PR for B2B technology or a Software as a Service (SaaS) product.
Being high tech doesn’t guarantee a strong AI presence
As we explained in our January 2026 blog, media coverage is one of your most important digital assets. If your brand is featured in trusted media, that coverage can ripple straight into AI-generated answers, putting you directly in front of high-intent buyers without them ever clicking through a search results page.
How do you secure those citations? And there even more marketing strategies you should be using? Below are three examples of actions you should be taking right now.
- Use media coverage to establish credibility and accelerate awareness
Media Relations Agency was entrusted with publicizing the launch of TrueEQ, an innovative project involving an app and platform designed to help professionals build meaningful, supportive connections.
In an oversaturated market, breaking through and capturing the media’s attention is a significant challenge for a new app. Our team helped TrueEQ establish its presence from scratch by leveraging our decades of expertise publicizing new product launches. Within the first few months, we had already grabbed the attention of 9 million people, propelling TrueEQ to global visibility. And this is only the beginning! Case study
- Optimize your website’s clarity, crawlability and keyword performance
Dominion DMS tapped into our digital marketing services to conduct an overall visibility program.
Our initial website audit identified issues related to indexation, metadata, template structure and other technical elements common in maturing websites. We also ran an AI Visibility Analysis which, among other criteria, compared Dominion’s results with its strongest competitors.
By addressing the issues we identified, Media Relations Agency ensured the site is fully aligned with today’s best practices, and positioned to grow with Dominion’s expanding visibility and long sales cycle. Our work produced measurable improvements. Search engines and AI now have a clearer understanding of site structure, content relationships and priority pages.
Additionally, our videographers, graphic artists and content writers produced a corporate video for Dominion, as well as flyers and several unique marketing pieces targeting key customers and prospects. These strategies helped to increase digital traffic to Dominion’s properties.
- Establish and reinforce your subject matter authority
Cybersecurity expert Greg Schaffer knew that media coverage would help him grow awareness of his services. He also tapped into our team’s PR expertise to draw attention to his newly revised book, “Information Security for Small and Midsized Businesses”.
Our publicists and media strategists arranged for Schaffer to be interviewed by regional, national and international print, broadcast and digital media, resulting in more than two million impressions. These included Wall Street Journal Market Watch and CSO (Chief Security Officer) Online, in addition to radio and TV interviews.
This kind of multi-tier media exposure is a credibility multiplier. It also makes Schaffer’s professional insights more extractable and attributable, increasing AI’s confidence in citing him as a subject matter expert.
Does AI recognize you as an industry or market leader? Ask us to conduct a Competitive Visibility Review to see if AI “knows” who you are. Contact us at 952-697-5269 or or use this link to schedule a call with our team.
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