TrueEQ – Case Study
From Launch to Global Spotlight
Media coverage launches TrueEQ project from zero to global awareness
Media Relations Agency was entrusted with publicizing the launch of TrueEQ, an innovative project involving an app and platform designed to help professionals build meaningful, supportive connections. In an oversaturated market, breaking through and capturing the media’s attention is a significant challenge for a new app. Our team helped TrueEQ establish its presence from scratch by leveraging our decades of expertise publicizing new product launches. Within the first few months, we had already grabbed the attention of 9 million people, propelling TrueEQ to global visibility. And this is only the beginning!
The Challenge
- The campaign started at ground zero, with TrueEQ having no media presence or awareness.
- Our task was to build trust with the media and establish our client’s credibility, from scratch.
- With thousands of apps launching daily, we had to persuade the media that TrueEQ’s story was worthy of their audiences’ time and attention.
Our Approach
We followed our time-tested Strategically Aimed Marketing (SAM 6®) system to ensure that every element of TrueEQ’s publicity campaign was on point.
- Communications Overview/Code Sheets
- This document aligned the campaign with TrueEQ’s key messages, and to identify and maximize any assets and tools available to the media.
- These elements included TrueEQ’s:
- Vision and Mission
- Market Segmentation Strategy
- Target Market Segments
- Primary Messaging Themes
- Unique Selling Proposition
- Brand Statement
- Featurized Press Releases
- We wrote multiple newsworthy press releases in the media’s preferred AP Style, to make it easier for the media to visualize how to position TrueEQ’s story for their audiences.
- Direct Media Outreach on Behalf of TrueEQ
- Our publicists contacted each media outlet individually to pitch TrueEQ’s story.
- Our team then coordinated the media interviews to ensure everything went smoothly.
- We conducted media training with our client so he felt confident about clearly communicating his value points during these interviews.
Additional Support
As the interviews aired, we strategically secured every available clip, enabling TrueEQ to build a valuable resource library of past media appearances.
This collection serves as a powerful tool for establishing and amplifying TrueEQ’s credibility and thought leadership. It provides ongoing value as the platform continues to grow and gain recognition.
The Results
Media Relations Agency successfully introduced the TrueEQ app/platform to the public by securing impactful media coverage in numerous publications, blogs, podcasts, and radio shows.
Our team’s accomplishments include:
Creating a strong foundation for increasing TrueEQ’s credibility and amplifying its messaging.
Reaching an estimated audience of nearly 9 million through feature articles and interviews
Media coverage included international and national outlets, as well as in such major markets as New York and Houston.
Building momentum for ongoing media outreach and interviews by making previous media coverage indexed and discoverable
Positioning TrueEQ’s founder Brandon Bishop as an industry thought leader and a trusted voice in the community.
9M
Consumer impressions
Media coverage played a critical role in establishing TrueEQ’s credibility and accelerating awareness at launch. The campaign positioned the platform as a trustworthy solution in a crowded market, driving early adoption and laying the groundwork for future growth.
The Results
Media Relations Agency successfully introduced the TrueEQ app/platform to the public by securing impactful media coverage in numerous publications, blogs, podcasts, and radio shows.
Our team’s accomplishments include:
9M
Consumer impressions
Media coverage played a critical role in establishing TrueEQ’s credibility and accelerating awareness at launch. The campaign positioned the platform as a trustworthy solution in a crowded market, driving early adoption and laying the groundwork for future growth.
Media Relations Agency did an outstanding job securing high-profile publicity for TrueEQ. They booked excellent podcast and radio interviews, and successfully placed articles about TrueEQ in major publications.
Their team was personable, dedicated, and went above and beyond to build trust in my company. Their broad reach helped bring global attention to TrueEQ, and I couldn’t have asked for a better partner. I highly recommend them to anyone looking for top-tier media exposure.
Brandon Bishop– Founder, TrueEQ