How much of your PR budget is expendable? Whether you’ve allocated $20,000 or $200,000 to your publicity campaign, you always want the best possible ROI. When results matter, it makes sense to hire a top PR firm such as performance-based Media Relations Agency because we have unique efficiencies and expertise.
I frequently chat with marketing managers and business owners interested in working with Media Relations Agency. In our conversations, I always include these six key reasons for working with us.
- We pioneered the Pay Per Interview® model. Thirty years ago, we were the first to introduce performance-based publicity, guaranteeing that our clients always get media coverage for their money. That means we take on the risk of doing the work and you only pay for results. While others now claim to offer this model, they simply can’t duplicate our processes, experience and proprietary media database that make Pay Per Interview so successful. We had a 30-year head start.
- We developed SAM 6®, a proven marketing process now trending among marketers across the country. This process, captured in Lonny Kocina’s best-selling, award-winning book “The CEO’s Guide to Marketing”, brings structure to our procedures. It also ensures that everything we produce for our clients is on point. There are no wasted efforts because everyone is in sync.
- Our clients always work with top-tier professionals. Unlike some agencies, we don’t have A-level and B-level teams. Everyone assigned to your account will have impressive experience working with the media. Many are former journalists and reporters. Our backgrounds and brand marketing expertise distinguish us from others.
- We produce only Media-Grade Content®. Our writing style is based on our agency’s 30 years of arranging media coverage for our clients. We even use the media’s preferred AP style as our guide. This journalistic lens improves the impact and credibility of brand marketing content.
- We integrate earned publicity coverage into digital channels better than other agencies. With our high volume of placements, we can influence your digital audience using tools that maximize reach to your target audience.
- We make products famous. No one arranges more media coverage than we do. Our publicists are responsible for tens of thousands of product news stories. Check out this case study. We arranged 97 media placements in just 14 months for this client, making 29 million impressions!
By hiring us, you get access to our network of reporters and producers. You also get accountability. We charge per story we arrange, not by the time we spend. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost.
Nothing will increase your sales more than favorable news coverage. And nothing will ensure that you’ll get the results you desire more than working with Media Relations Agency, a top PR firm. Call 952-697-5269 or click here to request your free consultation and publicity estimate.
