Reporters and producers have tough jobs. They’ve got to deliver a constant stream of credible, interesting and relevant content to their audiences. They’re competing with social media for their audiences’ attention. And they have people pitching one story idea after another to them throughout the day. After more than 30 years of arranging for our clients’ stories to appear in the news, Media Relations Agency’s publicists understand that the best way to get reporters to interview you is to think like an experienced reporter.
Reporters and producers need stories that will inform their audiences. They’ve earned the public’s trust by giving solutions to common problems. We provide the media with stories, using ordinary situations, that teach their audiences how our clients’ products or services will somehow make their lives better.
Media Relations Agency is performance based. We pioneered the Pay Per Interview® PR model. Our clients pay only for results and they must be happy because most of them have been with us for a decade or longer. The reason Pay Per Interview works so well for us and for our clients is we learned quickly how to serve the media. And with our proprietary media list, which we’ve built over the last three decades, we know who to contact.
Another important part of our “secret sauce” is our Media-Grade Content®. Everything we write must pass the media’s stringent litmus test. We even use the media’s preferred AP style as our guide. This journalistic lens improves the impact and credibility of our clients’ content.
When you get a reporter to interview you, and then you share that media story in your newsletter, on your website and in your social media streams, it tells your customers and prospects that you have a story worth telling. It gives you third-party credibility. We suggest adding at least two or three new media stories to your resources every quarter so people will always see that there’s recent interest in your products and what you have to say.
Because we take on the risk, we’ll always be honest with you about how much media coverage we believe we can get for you. Contact us to learn more about the type of media coverage best suited for your product, and how to start getting your story in the news. Use this form or call 952-697-5269.
