Digital advertising is booming. The latest data shows that digital ad formats – display, social, search and video – will account for half of the total ad sales in 2018, a year earlier than projected. Considering the U.S. ad market is at an all-time high, that’s a lot of folks moving quickly into the digital ad arena. We see it day in, day out here at Media Relations: Digital ads are an effective way to drive traffic to a website. If you’re ready to invest in your first digital ad campaign, here’s what you need to know.
- Targeted digital ads can be easy on your budget.
You can begin a targeted digital advertising campaign for less than the cost of a major newspaper ad. Major platforms such as Facebook and Google let you set a daily budget for ads, starting as low as $5 per day. This lets you start slow, test ads and then scale your campaign when it’s ready. To get started, you’ll need to carefully craft target audiences (those who would be most interested in buying your product). Each format is different, but determining a specific market, such as dog owners who travel, college-educated moms of preschoolers or middle-aged men in a particular zip code, can help you wisely use your marketing dollars. Make this step easier and less time-consuming by relying on one of Media Relation’s digital ad professionals. We understand the options available and can help you decide which platform is best suited for your goal, as well as build beneficial targeted audiences.
- Your content can make or break your ad.
First-time digital advertisers often focus more on the audience selection than the ad content. This is a mistake. If you are looking for clicks, rather than just views, your ad needs to be appealing, relevant and, most of all, persuasive. Your goal is to drive a viewer away from whatever they are looking at and move them to a new website. (We all know how hard it is to pull yourself away from a funny cat video, Facebook gossip or addicting game!) It takes skill to develop content that can cause this pivot. That’s why many businesses rely on professional writers and graphic designers. The Media Relations content team has years of experience developing intriguing ad copy and audience-specific, eye-catching graphics and videos.
- What happens after the click can be even more important.
There’s more to a high-performing ad campaign than the ad itself. The page you drive your traffic to needs to lead your new audience to the next step of your sales funnel. Depending on your business, this may be a sale or collecting an email address. Simply dropping an ad viewer onto your product’s website often isn’t enough. Even if we didn’t build your website, the Media Relations team can help you with the post-click part of your ad campaign by building custom landing pages or creating content for your current site.
It takes a village to run a successful digital ad campaign. At Media Relations, our digital marketing team (including analysts, writers, designers and web professionals) work together to build a cohesive ad campaign. What makes us unique is our storytelling experience. From selecting the platform and audience to drafting the copy and graphics to building the landing page, the Media Relations team develops digital ad campaigns that guide prospects through a fulfilling journey. If you’re ready to see what our team can do for you, contact us for a free consultation. Schedule online or call 952-697-5269