Advanced targeting can improve your digital advertising ROI

Digital advertising can be a highly effective way to increase visibility and drive sales. To get the best return for our clients’ investments, our Checkerboard team optimizes every online campaign. Our clients appreciate this extra attention to detail. With the ever-evolving digital space, advertising is more intricate than ever before. You need a thorough understanding of digital advertising strategies, such as advanced targeting, to ensure messages are being delivered to the most receptive audiences. With the right strategies in place, you can significantly improve your digital advertising ROI.

There are several variables we consider when optimizing a digital advertising campaign. It shouldn’t be a one-size-fits-all approach. Our Google AdWords- and Google Analytics-certified team may, for example, suggest using geo-targeting to reach people in specific cities or zip codes. We may also target ads based on the words Gmail users include in their emails. We also know how to use consumer behavior and interests to target ads. We can even target ads so that they only display on laptops or only on mobile phones. 

We often recommend another advanced targeting method called retargeting. This is when your ads are shown to past visitors of your website or specific site pages. It’s an excellent way to maintain brand awareness. Retargeting is an essential part of an integrated marketing campaign.

To make the most of your digital advertising, you need to be aware of the options, know which ones to implement, and determine which settings and keywords will deliver the most bang for your advertising buck. And once that’s decided, you need to know how to manage your budget and adjust your bids based on your advertising goals. 

Because digital advertising can get complicated, many businesses turn to our digital advertising professionals. Our experienced team can help you set up and manage your campaign. We know each platform’s detail. We’ll use advanced targeting methods and savvy bidding to ensure that your advertising dollars are wisely spent.

We’re currently offering free integrated marketing consultations. Schedule yours today. You’ll discover that boosting your digital advertising campaign’s ROI may be as simple as investing in an expert.

Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.

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