Sloppy grammar on your website can cost you sales

It’s true: Potential customers will judge your professionalism by the caliber of your writing. Poor grammar and spelling on your website, and in your social posts and digital advertising, may be costing you customers and sales. This appears to hold true even if the poor grammar and spelling errors are intentional, such as when you use incomplete sentences as if you are texting.  

Sloppy, error-filled writing can dramatically increase bounce rate (the percentage of visitors who leave a website after looking at just one page), cause visitors to leave your pages faster, substantially cut your conversion rate (site visitors who become paying customers), and reduce your digital ads’ click-through rate. A misspelled keyword will also make it more difficult for search engines to find you, negatively affecting your SEO.

Two things commonly get in the way of solid, well-written digital content. The first is time. As a company leader, you know your subject matter better than anyone. But with all of your other responsibilities, finding the time to write clear, concise content may seem impossible. As challenging may be finding someone to proofread what you’ve written, especially when you’re feeling rushed.  

Second is the growing popularity of using generalist freelance writers. It can be difficult to find a good writer who is also familiar with your industry; harder still to find one who is also well-versed in marketing. And make no mistake: A keen understanding of marketing is essential for anyone who is producing your marketing content. 

When Media Relations Agency developed our Media Grade Content® process years ago, it was in part to give our clients easy access to professional marketing writers who have the experience to elevate their digital content. 

At last count, our writing team has written marketing content for more than 70 different industries. We know how to identify what’s relevant and meaningful. We look at our clients’ content from the target audience’s perspective as well as the media’s. Reporters and producers will frequently assess the professionalism of a company, based on their website, before agreeing to do a story. 

Getting our professional writing assistance is as simple as contacting us at 952-697-5269 or using this form to start the conversation. We have affordable content packages available, or you may choose to simply put a specific dollar amount on account to keep us on call for whenever you need our help. 

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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