Is your content creation better than your competition’s?

Press releases. Articles. Website content. Social media posts. Blogs. Influencer outreach. Customer newsletters. Webinar scripts. Well-written content is the best fuel for marketing campaigns and demand has never been stronger. Media-Grade Content® gets you noticed, tells your story well and compels the audience to take action. 

Trust the professionals because chances are good that’s what your competition is doing. According to the Content Marketing Institute, 80% of B2C marketers surveyed outsource their content creation. Among B2B marketers, half report that they outsource at least some of their content. The majority of that (84%) is content creation. 

Make sure your content is on par with, or better than, the stories others in your industry are producing. It must spark natural conversations among your followers or it’s going to be ignored. Your content must establish rapport and solidify trust. 

The next time you watch the nightly news – whether it is your local network affiliate or the national broadcast – watch with a critical eye how these professional journalists present their stories. They are experts at bringing you into their conversations, citing sources and educating audiences about relevant topics. They gain their audience’s trust which gives more weight to what they are saying. 

Your product’s story deserves this level of journalistic attention. 

We apply our proprietary Media-Grade Content writing standards to everything we write and edit. This ensures that the content we deliver to you is written from a journalist’s perspective, based on our more than 30 years of arranging media coverage for our clients. This lens improves the impact of your marketing content by making it more credible. It is your assurance that everything we write is interesting, substantive, worthy of your audience’s time and relevant to their lives.

Now more than ever, content should also reflect your company’s authenticity and corporate values. Customers want to feel good about themselves for choosing to do business with you. Media Relations Agency’s writing team is skilled at weaving content about our clients’ corporate values into their stories. This helps our clients’ brands stand tall among their competition instead of falling flat. 

Media-Grade Content delivers on-trend marketing content from a journalist’s perspective. Try us for the next six months. You’ll like the results. Call us at 952-697-5269 or use this form.

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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