An experienced writer can grow your brand

Are you spending enough on content marketing? Research indicates that marketers now allocate between one-third and one-half of their budgets to content marketing. An experienced writer can help customers feel an emotional connection with your business after reading your blogs, social media posts and newsletters. 

With consumers being very careful about their spending, brand loyalty is even more crucial. People buy on emotion and justify their purchase with facts. Most people will feel positive about a business after reading an informative, relevant article that resonates with them emotionally. 

Keyword-heavy content may backfire 

Consumers don’t want to feel duped. Content that repeats information easily found elsewhere, or that promises one thing in a headline but delivers something different in the body, may harm your brand. 

In fact, Google has announced that unhelpful content may actually be held against you for SEO purposes. So if you’re writing just to be ranked higher by Google’s SEO algorithms, your content could have the opposite result. 

Instead, Google will reward content ‘designed for humans’.  That’s what our Media Grade Content® process is all about. 

Media Relations Agency’s content is worthy of your audience’s time. It informs rather than being overly promotional. It meets audiences’ expectations. It builds trust. It helps you grow a loyal following. It appeals to people’s emotions and educates them with the reasons a brand is a smarter purchase.  

Marketing content written to the highest industry standards never goes off trend. Every business needs an experienced writer in their corner. Call us at 952-697-5269 or use this form so that we may assess how best to allocate budget for our professional content writing services. 

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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