If you want to get more leads and sales, start thinking about your product as becoming a famous celebrity rather than a brand. Thinking about your product through the lens of fame will refresh and re-energize your marketing. Give it a try for just a few seconds. New ideas will begin to pop into your mind.
We have been helping clients make and keep their products famous for over 35 years. We are applying our fame-building process to another product for Dr. Dan Cohen, who launched Breathe Right Nasal Strips. He wants us to do the same thing for his new sleep system that we did for Breathe Right. He wants us to make it famous.
You won’t find another agency that thinks and acts like we do. For instance, we refer to our account managers as Product Publicists. That’s because it makes it clear to everyone that their job is to help make products famous.
We collaborate with our clients on the right marketing strategy that will help their products rise to fame. We often suggest using a combination of publicity, digital marketing and advertising. This elevates their products’ discoverability while educating people about the benefits.
To many of our clients this is a completely new and fresh approach. Not to us though. We’ve always been about getting other people to say nice things about your product. Thirty years ago, we used spokespeople. Twenty years ago, their label changed to key opinion leaders or KOLs. Ten years ago, the name switched to influencers.
It doesn’t matter what they are called. It’s about persuading people who have big audiences to brag about your product. It’s also about making sure your message is seen by the people who are most likely to be interested in your product and who are most likely to be ready to buy.
When we started our agency in 1987, the publicity narrative was controlled by a handful of media outlets in each state and a few national ones. Today, the media have fragmented into an endless stream of opportunities. There’s now a long list of promotional platforms, and our certified marketing professionals are very experienced with all the most effective ones.
If you like the way our agency thinks, you should call us. We have decades of experience you won’t find at any other agency. Call us at 952-697-5269 or complete this form.
Even if we don’t end up doing business together, you’ll surely pick up a few tips from talking with us. We’ll also send you a free copy of our book, “The CEO’s Guide to Marketing,” after our first conversation.
