Icy cold winter temperatures tend to worsen joint pain. This was a great reason for us to approach Toronto TV news producers about doing an informational segment on topical pain relief. We arranged for CHCH hosts to interview a well-known local pharmacist and best-selling author. She described the benefits of our client’s pain-relief cream while the camera did a close-up on the packaging. CHCH is the area’s news leader. This Toronto TV publicity earned about 476,000 impressions for our client’s story.
TV publicity that can be viewed again and again
Thanks to the Internet, this interview that aired in Toronto can be seen by millions of people around the globe. We encourage clients to upload all of the media coverage we arrange to their websites and YouTube channels. Tweet about them. Talk about them on Facebook. Mention them on LinkedIn.
And if you have an outside sales team, you’ll appreciate this: Each of our clients gets a customized Internet portal. We upload all of their media coverage to that portal, and give them a report with all of the links. Your sales people simply need to click on the link to show a prospect what the media and the experts are saying about your products.
