One of the best ways to promote a product is to show the media and their audiences how it fits into a typical lifestyle. A good example is this Toronto Sun feature article in which a health expert describes 10 healing foods. She includes one of our client’s products and elaborates on how it can support brain, skin and heart health. She even includes instructions for using this product as a dry-hair remedy.
People like lists such as these. They are easy to read, fun to review and simplify their buying decisions. In this Toronto newspaper interview, the expert also clearly justified those buying decisions.
We were very involved with this Toronto newspaper feature article, helping to ensure that it was well balanced. We realize that media-grade content – that which is informative rather than promotional – is better received by our clients’ target markets. It’s more credible. Keeping it “real” is simply a more effective way to manage a media campaign.
