Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the Star Tribune for owner Glen Bergman to share his survival tactics with other local businesses. The article made nearly 400,000 impressions and positioned GB Environmental as a nimble, forward-thinking company that cares deeply about its community and employees.
Major corporations and homeowners trust Minnesota-based G&B Environmental to help them maintain good indoor air quality and germ-free surfaces as well as lower energy and HVAC maintenance bills. But when offices and restaurants closed due to the pandemic, sales dropped. Bergman invested in specialized surface cleaning equipment, and surface disinfection swiftly became his number-one service. By doing so, Bergman helped local companies safely reopen. He also saved his employees’ jobs.
Media Relations Agency’s strategists, content writers and publicists worked with Bergman to share this feel-good survival story with the local business community. We told our media contacts, “If ever there was a right time for your audience to contact GB Environmental, it’s now. They need that extra peace of mind!”
We grabbed the attention of respected newspaper columnist Neil St. Anthony, who interviewed Bergman for his column about how two local businesses were navigating the pandemic crisis. The story positioned GB Environmental as just the sort of caring, upstanding company that businesses are proud to hire.
Media Relations Agency specializes in building our clients’ reputations through the media. Ask us how we can do the same for your company.