The recipe for marketing success: national publicity with social media

I love gaining nationwide attention for my clients, such as this placement on Fox and Friends. The segment topic was cold and healthy summer drinks. Registered dietitian nutritionist Felicia Stoler shared a recipe for a chilled and protein-packed ‘teeny bikini coffee martini’ featuring our client’s product. This placement earned them more than 1.6 million impressions. What’s better than that? Combining this national publicity with social media for a super-sized and long-lasting win.

National TV spots are prime content for social media channels such as Facebook, Twitter, Pinterest and Instagram. Videos are hot on all of the social channels right now. According to Facebook, sharing of video posts have doubled over the past year. Twitter reports that more than 80 percent of its users watch video. So having appealing video content – and a recipe for such a tasty and enticingly named drink certainly qualifies – is a big win for our clients. They get the benefit of the initial placement, and they can extend that reach by repurposing the content on their social media streams and other channels.

Best of all, while this placement aired over the Independence Day holiday, the client can reap the benefit for months to come. Pinterest is an especially great place for recipes as its content is especially long-lived. Media placements also make effective and authentic content for digital advertising. This can really magnify your exposure, especially when you strategically target your audience.

If you want to get started on publicity promotions such as this, your first step is to contact our team for a free publicity estimate. After a brief conservation, we’ll share how much publicity we believe we can earn for you. Then we’ll talk about how to extend that coverage*. And unlike some agencies, we are performance-based. We go the extra mile to get you the attention you desire thanks to our Pay Per Interview Publicity model. Go ahead, give us a try.

*  If you need help making the most of your placements, our social media and digital advertising teams will be there for you. They’re experts at re-purposing stories in wildly effective ways.

Written by Jennifer Hanson

Senior Publicist Jennifer Hanson has been with Media Relations Agency since 1997. She plays an integral role in strategic media planning and clients’ campaigns. Jennifer has secured thousands of interviews and placements in radio, television and print. Her creative approach has earned her numerous company awards for excellence, and placements with top media outlets across the country. Jennifer has expertise in working with national broadcast outlets, and has placed her clients in such shows as Oprah, The Today Show, Weekend Today, Fox and Friends and others.

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