This California media coverage I arranged for our client, the Malaysian Palm Oil Council (MPOC), reached 75,000 viewers when it aired on an ABC-affiliated morning show. But that was just the start. Now MPOC can repurpose this media clip in its digital marketing to teach more consumers about Malaysian sustainable palm oil’s benefits. The media stories we arrange have two lives: their initial airing and serving as owned-media marketing tools afterwards.
MPOC can post this media clip on its website and share it on social media. Clips make digital marketing more fun for consumers to experience. When consumers get to watch a short television segment, learning about a product becomes more like entertainment than work.
Further, media clips make our clients’ messages more memorable. Media clips provide images, characters and story. After watching this MPOC clip, viewers may remember the guest expert tipping the jar of Malaysian sustainable palm oil back and forth to show off its signature red color. They may recall the expert explaining that Malaysian sustainable palm oil has a buttery taste, and can be used in marinades and grilling. But even if they don’t remember these details, viewers will likely remember that they saw Malaysian sustainable palm oil in a media segment. And that in itself has value.
Earning media coverage is impressive. Audiences know that a product had to meet certain standards to be featured. Media stories give “star quality” to a product: celebrity appeal that is just not available from any other marketing approach. Repurposing media clips in website and social media content makes our clients’ digital marketing even more colorful and appealing.
Find out how much targeted media coverage we could arrange for your product. Call Heather Champine at 952-697-5269 or complete our form. Heather will tell you about the stories we could arrange for you.
