After more than 30 years of arranging media coverage, we routinely caution new clients to temper their expectations. Most businesses must first climb a few rungs on the ladder of fame before attracting the attention of major national media.
As the saying goes: There’s an exception to every rule. In this case, that exception was accomplished international business consultant Kathleen Brush. The first interview we arranged for her was on Tucker Carlson Tonight, which has 4,500,000 viewers.
Kathleen Brush’s book, “Racism and anti-Racism in the World: before and after 1945,” documents her years of research on discrimination around the world. She asked Media Relations Agency to help her share her findings with our nation.
Using our SAM 6® marketing process, we carefully selected the media channels and wrote the messaging we felt would best resonate with producers and reporters. Then our publicists swung for the fences and almost immediately arranged for Brush to appear on Tucker Carlson Tonight.
We then worked closely with the show’s producers on the segment. The result was a perfect introduction by Carlson plus relevant photos illustrating Brush’s talking points. She was thrilled! By the next morning, Brush’s book rocketed to number one best-seller in its category on Amazon.
While we can never guarantee this level of media coverage, especially at the start of a new campaign, we can say with confidence that this interview is unlikely to have happened without our significant experience and proven processes.
How much media coverage are you earning? When is your next media interview? Even one local or regional story can reach thousands of people with your messaging. Contact us if you need professional marketers and publicists to give you a boost up the ladder of fame.
