Media Relations Agency client Darwin Fogt has helped pioneer telemedicine. When the pandemic struck and virtual healthcare visits suddenly became more common, we knew Darwin’s insights and experience would combine for a tremendous media interview. The editors at the national publication, Well + Good agreed. They hired ace freelance journalist Kelsey Ogletree to write the story, which made 996,574 impressions.
Darwin, a licenced physical therapist, launched his telerehab service Phzio, in part to make physical therapy more accessible to those unable to easily get to brick-and-mortar offices. While many healthcare professionals were scrambling to set up virtual visit technology, Phzio already had more than 1,000 therapists in 48 states offering telerehab at the start of the pandemic. By the time he spoke with Ogletree for this interview, his business was growing exponentially.
Armed with a news release explaining how Phzio works and its many benefits, our publicists reached out to their contacts in Canada and the U.S. to share Darwin’s story. This feature article in Well + Good did more than explain Phzio’s advantages and highlight Darwin’s forward-thinking approach to healthcare; it also gave readers his website for more information.
How often have you seen a media story positioning one of your competitors, and wondered why the reporter spoke with them and not you? We can turn things around, often by using our media contacts to find opportunities that your competition has missed.
If you’re tired of reading about your competition in the news, while you have a great story that’s not getting told, contact us online or call us at 952-697-5269. We’ll give you our honest feedback about whether we can arrange media coverage for your business.