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Product publicity is the most strategic marketing move you could make

by | Dec 7, 2010 | MarketSmart Newsletters

There’s really only one cost effective way to educate the masses about your product, and that’s through publicity. Reporters and producers have the ear of the public: when they do a news story about your product, the audience listens. That’s certainly something that can’t be promised by advertising.

There is one problem with publicity, though: most PR firms sell it by the hour, with no guarantee of coverage. But, regardless of whether their efforts are futile or not, you still get billed. At Media Relations, we sell publicity by the story, rather than charging just for our attempts. You only pay for success. We’ve been selling PR this way for over 20 years, and no one has arranged more product news stories than we have.

Our client list reads like a “Who’s Who” of thriving companies.

Publicity achieves what is impossible for advertising. Consumers actively block or ignore ads, but they love news stories. Imagine the impact that sales-rich storytelling told by trusted reporters and media outlets would have on your sales. If you would like to control this powerful channel and reach and teach consumers about your product through media stories, give us a call

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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