For the last two years I have been working with the Malaysian Palm Oil Council to communicate advancements in bioactive research including palm oil tocotrienols (a powerful form of vitamin E) along with the physical truths about Malaysian Palm Fruit Oil as a naturally trans fat-free, nutrient-rich oil that performs well in high-heat applications.
As I mentioned yesterday, I have been asked to speak about the process we are using to communicate these advancements in palm bioactives to the public.
Anyone who knows me knows that I love discussing promotional tactics that reach and teach consumers about health and nutrition. I probably would have paid my client for the opportunity to address such an influential international audience. I might have changed my mind after the 60-hour round trip travel time 🙂
The Palm International Nutra-Cosmeceutical Conference (PINC 2011) always has a who’s who of researchers, ingredient technology, manufacturers and marketers in the palm fruit oil industry in attendance.
The latest research findings presented during PINC 2011 will fuel health, nutrition and nutra-cosmeceutical growth categories with valuable support to enhance structure/function statements and new product development.
I have been attending conferences similar to PINC 2011 for close to 20 years and have to say that they don’t miss a beat from the presenters, exhibitors and location to the live broadcast. This is one of my favorite conferences to attend
More after my presentation!
