Media Relations will provide trade and consumer public relations, as well as strategic marketing services for Fruit d’Or Nutraceuticals, a global nutraceutical leader. In making the announcement, Fruit d’Or Nutraceuticals leaders cited Media Relations’ extensive marketing expertise in the health and natural products industry.
“We chose Media Relations because its team has demonstrated an enthusiastic desire to help build our brand, grow our business and generate new sales beyond UTI,” commented Director of Sales and Business Development Stephen Lukawski, adding that the agency already represents a number of current Fruit d’Or customers. “I truly believe that Media Relations’ extensive experience and industry knowledge will give us more credibility and brand awareness in the nutraceutical market for Cran Naturelle and our other cranberry ingredients.”
“Media Relations has been promoting premium, branded ingredients within the natural products industry for more than 20 years. We look forward to expanding awareness of our brands Cran d’Or and Cran Naturelle through their use of media-grade content, and consumer education delivered by highly qualified key opinion leaders,” said Sylvaine Dufour, vice president of sales and marketing for Fruit d’Or Nutraceuticals. “Media Relations shares our value system for the need to provide quality ingredients that offer safety, efficacy, standardization and authenticity.”
Fruit d’Or Nutraceuticals, a division of Fruit d’Or Inc., is a Quebec company that offers best-in-class organic cranberry. Media Relations will focus on providing marketing support for the company’s Cran Naturelle products.
