“Most companies have not paused to document their product, market and key message points,” Lonny Kocina told staff members of Evolve Systems, Kocina Branding & Marketing Companies’ newest MarketSmart Connections member. Kocina was at Evolve’s headquarters today to conduct his seminar entitled, Understanding Promotional Concepts that will Help You Navigate Social Media Marketing.
Attendees learned how to sharpen their focus on their market so that they can better understand the hot buttons that cause their customers to purchase. Lonny also explained how the proprietary Brand Playbook can help facilitate this process.
Kocina Branding & Marketing Companies (KBMC) launched our MarketSmart Connections program to enable synergistic companies to increase their revenue by tapping into KBMC’s extensive line of marketing products. When a MarketSmart member does not offer a service that its client needs, KBMC can be contracted to do the work and the member receives a 10% commission.
Lonny Kocina plans to conduct a similar seminar with the Council of Independent Consultants later this week.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
