We thrive on telling your company’s story and getting you quoted in major news outlets. We also want to help you build your reputation so that you become an even more influential and respected industry leader. Becoming a credible authority doesn’t happen by chance. Here are some of the ways Media Relations works behind the scenes to build reputations and careers.
- We enable you to share your expertise with the media. Because of our popular Pay Per Interview model, Media Relations’ publicists are results-focused. They work one-on-one with reporters and producers to ensure that each media opportunity is in your wheelhouse, and that the information you provide will serve the media’s audiences. Over the last 30 years of arranging media stories, we’ve learned that even small opportunities help establish and grow our clients’ reputations.
- We position you in substantive Media Grade content®. Often the best way to be heard is to provide relevant information that’s currently missing from the conversation. We quote you in topical press releases and bylined articles so your voice can be heard. Many clients also ask us to create high-value content for their owned promotional channels such as their blogs and newsletters going out to their database. These are ideal opportunities to reinforce your audience’s trust in you as an industry authority.
- We amplify your visibility on digital platforms. We’re looking online for ways to associate your name with your subject matter. Contributing content to other high-value blogs can showcase your expertise to new people. Posting compelling social media content can get your message shared thousands of times. Scouring the internet for opportunities to interact online with other key opinion leaders can also result in elevating your status. Our digital experts can help you identify the best platforms and tactics that suit your goals.
- We make sure your contemporaries recognize your depth of knowledge as well as industry and community contributions. Taking a high-profile role at industry events is a great way to network while elevating your reputation. Media Relations’ team seeks out speaking opportunities for you to start shaping the conversation among your peers. We also ensure that our clients receive well-deserved recognition by nominating them for industry awards.
You have an exceptional company and even more exceptional knowledge about your product category. The more people notice your name associated with your industry, the more influence you will gain. But this kind of competitive advantage takes time to build.
If we’re not currently working with you on any of the above elements, let’s get started! Call us at 952-697-5269 or complete our contact form.
