Does Media Relations Agency book publicity in your industry?

Yes! We arrange media coverage for businesses in your industry. After more than 30 years as the country’s top performance-based publicity agency, and representing thousands of clients, Media Relations Agency has an enviable database of media contacts. We also know how to arrange on-point media coverage during challenging times, including this pandemic. 

When you first start working with Media Relations Agency, you’ll hear us talk about the ladder of fame. It’s how a business or product goes from virtual obscurity to becoming a household name. Using our pioneering Pay Per Interview® model, we have helped companies in multiple industries make this climb, including items that are probably in your cabinets at home right now.  

This climb rarely happens overnight but we’ve shown time and again that we know how to keep a company moving up toward this lofty goal. 

When you first start out, you may have a small following or none at all. The first rungs of the ladder are intended to reach the masses in as many ways as possible. This exposes your brand messaging to thousands, if not millions, of people. As you climb the ladder of fame, it becomes clearer who buys your product and why. That enables us to create a more targeted media outreach. And as the volume of media coverage creates even more product recognition, the national media will be more interested when we contact them. 

What does the ladder of fame look like in terms of media? That differs for each client. With respect to traditional media, it can range from morning radio and neighborhood newspapers to top business, consumer and trade publications. We are also closely connected with top bloggers and influencers. And yes, we also arrange stories with the major TV networks as well as such national media as USA Today and Forbes. 

Media Relations Agency does not use a cookie-cutter approach. But we do follow our Strategically Aimed Marketing process proven to target the right media with the right messaging. We also value ingenuity, which comes in handy when the media is sidetracked by such national stories as the pandemic. 

With in-studio interviews on hiatus, frankly some interviews arranged by other agencies look unprofessional. Factors such as dark lighting and poor sound can distract viewers from their clients’ messaging. The media love working with us because we know how to make remote interviews look polished and professional. Clients love us because they are getting TV coverage without the time and expense of traveling. 

If you haven’t gotten very far up the ladder of fame, it may be time to ask us for a boost by calling 952-697-5269 or completing this form. We have the processes, knowledge and connections to move you from one rung to the next. 

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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