We arrange media stories that drive customers to our clients’ websites. Now our clients have the option of using remarketing to remind those customers of their interest. Offered by Checkerboard Strategic Web Development, remarketing is a highly targeted strategy that focuses digital ads on customers who have already visited your website. This cost-effective web marketing is a great follow-up to publicity.
When Checkerboard’s experts set up remarketing for a client, here’s what happens next: Digital technology will track who visits their website. Then, customers who do not make a purchase right away may receive digital ads in their Facebook feed for the next few days.
Here’s a remarketing example
Imagine that a potential customer is considering planning a night out with friends at your restaurant. He may look up your menu online, but then get distracted and move on. When he logs into Facebook the next day, your messages (placed by remarketing) remind him of your restaurant’s seafood flown in fresh daily and welcoming atmosphere. His interest in your restaurant may be reignited, causing him to invite his friends to meet him there.
Remarketing can also help products sold in retail stores. Many of our clients sell through retailers who want to see that they are driving traffic to their physical stores and online stores. Checkerboard is working with these clients to ensure that their remarketing messages direct customers to purchase online or at a local brick-and-mortar location.
Securing and maintaining retail distribution through large outlets is challenging. This is just one tool in our arsenal that gives our clients an advantage.
Contact Checkerboard to make smart use of your budget and get remarketing ads in place. It’s another way we can help you reach your customers and remind them about your product. For a free consultation and evaluation of how digital advertising might be used to boost your sales, please call 952-697-5211 or complete this contact form.
